By Angela Mueller, Reporter - St. Louis business Journal | June 23, 2014
The Opera Theatre of St. Louis saw both subscription revenue and attendance increase by 8.1 percent in 2013-2014.
Both subscription revenue and attendance have increased by 8.1 percent thus far this year at Opera Theatre of Saint Louis, making 2014 the company’s highest grossing subscription season in five years.
With one week remaining in its 2014 season, Opera Theatre has generated $914,668 in subscription revenue thus far, according to spokesperson Anh Le. The company’s annual operating budget is projecting it will close out the fiscal year at about $9.3 million.
More than 17 percent of subscribers to this year’s season are new subscribers, many of whom were introduced to the organization through Opera Theatre’s Young Friends program. Subscriptions to the Young Friends program have increased 93 percent over the past two years, and all four Young Friends events offered during the season sold out, as did a preseason event at the Contemporary Art Museum with Isaac Mizrahi, whose new production of Mozart’s “The Magic Flute” is part of this year’s season.
“We are encouraged by the growth of subscription audiences, which represent the cornerstone of our support,” Tim O’Leary, Opera Theatre’s general director, said in a statement.