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ATL SYMPHONY MUSICIANS

A Masterclass in Bad Optics

9/17/2014

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A Masterclass in Bad Optics | Posted on September 9, 2014 Mask of the Flower Prince
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The nonsensical ravings of a singing archaeologist. Really.
All in all, I can’t imagine how the ASO could look worse. All these items, coupled with the fact that former Woodruff employee Ralph Clark is going to prison for embezzling $1.1 million, reveals an organization that is incapable of managing money, or spending it appropriately.

It reveals an organization that has no capacity to manage situations that it has actively created—and has actively sought out.
It reveals an organization that has no concept on how to interact with the public, and to engage ticket buyers and donors.
It reveals an organization that at a fundamental level does not understand what it is about.
And unfortunately, these revelations will haunt the ASO long after this dispute is over.  Even if the management “wins.”
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