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ATL SYMPHONY MUSICIANS

October 2, 2014 by Trevor O'Donnell @ trevorodonnell.com

1/30/2015

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Maybe Atlanta Symphony Should Lock Out Its Marketing Department Instead

Presumably, the Atlanta Symphony Orchestra’s labor issues are the result of the same underlying forces that are affecting orchestras everywhere: diminishing audiences and diminishing community support. But if the organization is using amateur, old-fashioned, self-centered marketing practices that fail to produce desired results, it seems counterproductive to lock out the artists when locking out the administrators who make bad marketing decisions would probably have more
productive long-term consequences.
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