PHOTO: IRA CVETNAYA/SHUTTERSTOCK
A recent study by CECP, a CEO-led coalition founded by actor Paul Newman, analyzed 2016 corporate giving and employee engagement data from the world's largest companies.
Its most intriguing takeaway? Support for culture and arts is on the rise. According to the study, titled Giving in Numbers, cash giving to culture and arts programs grew by 48 percent between 2014 and 2016, the most among all program areas. (The area with the biggest decrease? Environment, at -24 percent.)
"More and more research is presenting the increasing relevance of culture and arts among companies as a cause area," reads the study's Selected Key Findings Page, "as well as the positive impact this program area has in the well-being of communities."
Its most intriguing takeaway? Support for culture and arts is on the rise. According to the study, titled Giving in Numbers, cash giving to culture and arts programs grew by 48 percent between 2014 and 2016, the most among all program areas. (The area with the biggest decrease? Environment, at -24 percent.)
"More and more research is presenting the increasing relevance of culture and arts among companies as a cause area," reads the study's Selected Key Findings Page, "as well as the positive impact this program area has in the well-being of communities."
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